Jewelry

Bridal Swarovski

Brides Opting for Bold Colors This Bridal Jewelry Season

For years, brides have been selecting traditional white, ivory and crystal clear color options for their Bridal Jewelry selections. Whether brides are browsing for traditional pearls or more modern crystal styles of Bridal Jewelry, they mostly were selecting the basic whites and ivories to match their traditional wedding gowns. With more bridal gown designers making dresses with colorful accents and embellishments, brides are now selecting more colorful bridal jewelry to match their gowns and wedding theme colors.

Whether the bride selects more colorful jewelry because her wedding gown has a sash, bow or other embellishments that are colorful, this is becoming a popular accessory selection. Many brides are opting to keep their white and ivory pearl colors, but mixing and matching them with crystal and other pearl color options to pull together their entire bridal look and feel.

In addition to brides selecting more colorful bridal jewelry to match their gowns, brides are also selecting colorful bridal jewelry that matches the colors of their wedding or their bridesmaids dress colors. Although many brides are selecting colorful bridal jewelry that match the colors of their bridesmaids dresses, they are not selecting the same styles as they have selected for their bridesmaids to wear. This is a great way to integrate your wedding colors as well as being congruent with your bridesmaids. Selecting the same materials, whether it is Swarovski glass crystals or Swarovski Glass Pearls, choosing the same color as your bridesmaids, but switching the design is their way of being different, but pulling their entire look together.

The addition of colorful bridal jewelry mixed in with traditional bridal jewelry designs is also a great way to give your accessories that “pop” of color and attraction. All eyes are on the bride and her accessories are the icing on the cake. Selecting bridal jewelry that fits your wedding style and colors as well as theme (Beach Wedding – seashell jewelry, garden wedding – flower jewelry, etc.) is a great way to pull your entire wedding gown and bridal look together. Whether you select colorful bridal jewelry or go with the more traditional bridal jewelry selections, wear beautiful bridal jewelry that accents your gorgeous bridal gown and style.

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Why am I not selling my hand-made jewelry? These are High Quality products. Am I asking too much money?

We make custom and personalized hand-made everyday, birthstone, and bridal jewelry using Natural Gemstones, Swarovski Crystals, and Czech Glass beads!!!

These are High Quality pieces of jewelry!! This jewelry is elegant yet affordable!!! So why is it that no one is purchasing my products? Am I charging too much? Am I charing too little that possible customers might think I am not offering genuine products? Please help!! Also, does anyone know a cheap and effective way to advertise my new online jewelry store!?!?!

Please visit us at: www.mycolorfultreasures.com and let me know what I am doing wrong!!! : (

Hi! I'm a jewelry designer and bead store owner who also writes a blog on how to market your jewelry. I enjoy trying to help people like you find new markets for their handmade jewelry.

It's hard to say with the limited amount of information I have why your jewelry isn't selling. After looking at your website, I would suggest:

1. Working with your photos a bit. I think the background you're using ia little light and doesn't play up the jewelry very well. I would try a darker background and see what happens. Experiment a bit. Try photographing against a piece of black velvet. Try adding some props such as draping the jewelry on stones or rocks or against a background of sand. Give your jewelry some context as opposed to laying it on a flat backdrop. Good photographs are critical to selling jewelry online.

2. Add some exciting descriptions to your jewelry. Let your potential customers know why your jewelry is special. Emphasize that it's handmade using the highest quality matierals. What makes your jewelry different? You want to point this out in your descriptions.

3. Include a little information about you, the designer. Let them know how you got started making jewelry and how much you enjoy making jewelry for special occasions like weddings and for special people like mothers. You might also want to add a photo of yourself. This gives you credibility and makes people more comfortable purchasing from you.

4. Consider adding a header panel to your home page with a dramatic photo of your jewelry. You need an attention grabbing photo to encourage visitors to view your jewelry line.

5. There's alot more I could add. For more information you can visit my blog at http://www.netbead.com or http://www.squidoo.com/selljewelry .

As far as marketing, you may want to consider some of these options:

1. Start a blog that discusses your jewelry. Link it to your website. This can help to drive traffic to your web page.

2. Consider placing a few items on Ebay or opening an Ebay store. Include a link to your web page in the "About Me" section of your Ebay profile.Give winning bidders your website address.

3. Write articles about jewelry and submit them to article directories. Include your website address in the resource box at the end of the article. The articles will be picked up and published along with your resource box which has your web address. This will drive traffic to your site. You could write on such topics as how to care for Fine Jewelry, jewelry fashion trends etc.

4. Become part of an online gallery that gets alot of traffic such as http://www.beadiest.com

5. Have an opt in form on your website to collect email addresses for a newsletter you publish about jewelry .Provide useful information such as how to care for jewelry, how to wear jewelry, how to clean jewelry etc. You can promote your jewelry in the newsletter.

6. There's much more I could go in to, but this is a start. Hope it helps.

Kristie

2007 Swarovski the Bridal Collection - Love & Light

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